One thing was for sure, the visuals were pushed to extremes-some might say tasteless, and some might say tasteful. The 1970s aesthetic is characterized by multiple social movements and trends. For instance, one could take a solid typeface and create outlines, inlines, and interesting perspectives.
Many devices were invented to alter type optically. It was normal to use film exposures to modify artworks and create chokes and spreads for trapping. Printing moved from letterpress to offset as darkrooms were becoming more and more sophisticated. Punk Rock Music Event Flyers characterized the mid-70s graphic design. The unit also had different distortion lenses that made words take on different shapes. This allowed for custom adjustments to the spacing of the characters. The user simply lined up the character they wanted to be printed with a lens, and it was later projected onto photographic paper. The Visual Graphics PhotoTypositor used large negative film strips that contained characters next to each other. Many of the most recognizable 1970s fonts came from Letraset designer Colin Brignall: Aachen Bold, Italia, Octopuss, Superstar, and many more. Letraset introduced the dry transfer technique and could hold more detail. Designers had more freedom to experiment with spacing and scaling. These two techniques allowed for an easier and more economical way to transfer type. New ways of typesetting were introduced, like the Letraset and the Visual Graphics PhotoTypositor. Disco 70s fonts were inspired by iconic neon lights. There was a big boom in 70s fonts for advertising. Hand-drawn retro fonts in the 70s were flowy and freeform. The hippy, disco, and punk movements were just a few of the trends that defined this iconic decade and made an impact in the visual world.įonts were a big part of this decade as designers were moving from the International Typographic Style that reigned in the 50s and part of the 60s.
People wanted to express themselves as extravagantly as possible through music, fashion, and art. The 1970s were filled with many social movements and cultural trends that greatly influenced graphic design. A Look at Graphic Trends That Define the 70s | Retro Fonts, Text Effects, and More!
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